FOR BUILDING BETTER BRANDS
Whether you recognize it or not, almost everything around us has been designed with our human-ness in mind. From the appetite-inducing colors of the biggest fast-food chains in the world to bright office lighting and romantic candle-lit restaurants, good designers understand the psychology of branding and how everything we create must serve a purpose.
Branding for small and mid-sized businesses is more than just creating a cute logo - it's about being intentional with art so that customer expectations are met and exceeded strategically, keeping psychology in mind. If you can achieve this as a graphic designer, you’ll demonstrate to your clients and their clientele that you understand who they are, what they value, what they believe in, and most importantly, what they need. But where do you start?
Through branding, designers can help businesses develop a clear, aspirational purpose that guides their decisions, behaviors, and the way they grow forward. Watch the video below to learn three key principles to brand psychology for building better brands then download my FREE brand psychology cheat sheet to help you organize your workflow for your next project!
Genesis Cosme is a graphic designer and digital marketer based in Miami, Florida. She helps designers, small businesses, and startups tap into their creativity to compete amongst giants.