Client: Bionic Lift
Services: Logo redesign, brand identity
Bionic Lift, LLC is a proud veteran-owned and operated company. Their focus is on improving worker health, employee production, and company output. They are dedicated to mechanizing the workforce in businesses across the country to help improve productivity, reduce fatigue, decrease injuries, and reduce operations and sustainment costs.
Their offering of the Skelex 360™ is an upper-body, non-powered exoskeleton that supports the wearer’s back, arms, and shoulders during overhead tasks.
In a team of students in University of Miami's Public Relations Campaigns course during spring 2020, I lead the rebrand of Bionic Lift's visual identity to a more modern and cohesive style while maintaining recognizable elements including the swoosh and color palette.